just procrastinating

Tuesday, March 07, 2006

I've been waiting for Seth Stevenson who writes about advertising in Slate to comment on those new Volkswagen ads that tell us to "Make Friends With Your Fast". Well today he did, and I'm actually surprised that he gives them an A-. That doesn't mean he likes them, but he thinks they are going to be effective for the target, men under 25. I hope he's wrong because I hate those ads and I can't really understand what the stupid "Fast" character is saying half the time. I think they are a disaster and bad for VW's image, but maybe I'm out of touch with that demographic.

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