Toothpaste
Businesspundit points to this article in Stanford Business Magazine about product line extensions. It makes some interesting points and I'm sure P&G has done all the research on this, so they must know what they are doing. But for me, I like one kind of toothpaste, Crest Cool Mint Gel. Of course, I can't find it anymore because the grocery store has limited shelf space and they apparently decided that one was too boring. Look at Crest's website. They have at least 22 different varieties of toothpaste, and some come in different flavors, so you are talking about 30 different choices. Now come on, isn't that getting a little silly?
Businesspundit points to this article in Stanford Business Magazine about product line extensions. It makes some interesting points and I'm sure P&G has done all the research on this, so they must know what they are doing. But for me, I like one kind of toothpaste, Crest Cool Mint Gel. Of course, I can't find it anymore because the grocery store has limited shelf space and they apparently decided that one was too boring. Look at Crest's website. They have at least 22 different varieties of toothpaste, and some come in different flavors, so you are talking about 30 different choices. Now come on, isn't that getting a little silly?
