just procrastinating

Tuesday, August 02, 2005

Dove Ads
Slate has an article here about those ubiquitous Dove ads. Last weekend I noticed a bunch of these in Chicago. I think it's a pretty good campaign; they seem like nice girls, everyone is smiling. There is one ad that shows a girl with a belly button that doesn't do much for me, but I'm certainly open to more realistic looking models. However, here is something that I didn't think of from the Seth Stevenson, which could be true:
Overall Grade: D. Sadly, this is not a winning play for the long haul. If Dove keeps running ads like this, women will get bored with the feel-good, politically correct message. Eventually (though perhaps only subconsciously), they'll come to think of Dove as the brand for fat girls. Talk about "real beauty" all you want—once you're the brand for fat girls, you're toast.

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