just procrastinating

Wednesday, March 23, 2005

Spot on post here by Director Mitch on navigating your way through the corporate bureaucracy. Here he discusses Finance vs. Marketing, something that I am focused on daily:
Finance - Money is Power - Well, they actually have a point there. This is probably one organization whose rules Marketing routinely follows just because there are purse strings attached. But we get around them in other ways: pie-in-the-sky forecasts, inflated revenue projections, underestimating costs. I've seen NPV and IRR numbers fudged beyond belief. In short we'll do just about do anything to get that capital budget, do that acquisition, or anything else that requires large sums of money.
Our Marketing folks are the same way, always submitting vastly overstated revenue forecasts that never materialize. It's hilarious. But we are on to them.

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